The first corporate sponsorship of corporate downsizing. Remember, it's not the downsizing that counts, it's how you use the downsizing. Frito Lay, makers of Fritos and Frito Go Find Another Job Right Now Day, popularized the concept with creatively bankrupt regional managers by giving away a life sized cut-out of a company hatchet man with villainous, stereotypical features of a Mexican outlaw called the Frito Chopito. The company stopped these layoffs after a group of Mexican-American workers took offense at Chopito and downsized Frito Lay Headquarters with a threatening e-mail and a cease and desist order from a lawyer named Chopito. Better luck next time, fellas.
Actual picture of Frito Chopito below.
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